Why Baja, Mexico, Is Unlike Any Other Destination in North America

February 25, 2019

From where I sit on this jazz cruise, a “luxury sailing excursion,” I can see pale tourists onshore posing with two caged lion cubs at a pop-up photo stand. And across the bay, at Jack’s Bar & Grill, the faux-swaggering, paste-on mustachioed Captain Sparrow accosting tourists is hardly the exotic character I travel to meet.

Authentic, it turns out, isn’t always a good thing.

This crassness is precisely why I have never before ventured to Baja’s Cabo San Lucas, which I’ve long associated with everything base about Mexican travel. Like its Nevada doppelganger, Vegas, this tourist town at the tip of the Baja peninsula is so hip that it goes just by Cabo. But while the place might be as graceless as the border towns of Nogales and Laredo, it still attracts some 1.5 million visitors each year. And judging by kitsch Cabo San Lucas proper, they’re not coming for the culture.

Proximity is surely an appeal. Hop a flight from L.A. and you can be pink from sun exposure before you’d have even touched down on flights to Hawaii or Costa Rica. And then there are the beaches, which rival the Caribbean. On the 18-mile-long corridor of coastal highway stretching to the northeast, hundreds of hotels and resorts have carved out pristine space on rocky headlands and sugary strands that are inarguably stunning.


That’s where I’m staying, at a resort called Esperanza that’s part country club, part beach hideaway; the sort of place you could settle into for a week and never leave. “Many of our clients eat here, sleep here, sun here, and then fly home,” says Lucas Williams, my Destination Concierge. And while that sounds perfectly anesthetizing, I’m curious to know if there’s more to Baja California Sur.

That’s what led to the evening jazz cruise, which at first doesn’t give me much hope. But then the local Kool-Aid starts to kick in. The boat motors into Bahía Cabo, where the Arch of San Lucas, a natural limestone passage cut from the sea, is backlit in golden God-light, and everyone quiets the genuine awe. The moment is legitimately stirring. There’s authenticity to be found in Cabo if you’re willing to look for it.

I go searching up the west coast the next morning on a day trip to the village of Todos Santos. The Cabo circus act disappears as soon as I crest the first hill out of town, and I’m suddenly speeding through desolate high desert scratched with thorny acacias and topsy-turvy cardón cactus reminiscent of Arizona’s saguaros.

Little more than a pocked double track a couple years ago, the road has lately been paved and widened to four lanes. The hope is that once the bypass around Cabo San Lucas is complete, developers will be inclined to build on this stretch of coast since travelers could reach it from the international airport in about an hour. For now, it’s just open highway with the occasional dusty side road trailing off to the Pacific.

Todos Santos is dozy too, with a single strip of pavement through town and a quaint little Catholic church the color of whipped egg yolks overlooking a cobbled plaza. Three wrinkly old men in scuffed boots and battered cowboy hats sit so still on a palm-shaded bench that I have to walk closer to make sure they’re not statues.

The only real action is down the street at The Hotel California, which owner Debbie Stewart claims (but can’t prove) is the establishment that inspired the song, though she’s quick to emphasize that’s where the connection ends. “We’re not selling the Eagles. We’re selling real Mexico,” she says, explaining that Todos Santos is part of a Mexican tourism initiative called Pueblos Mágicos to promote the country’s most culturally compelling towns. The plaza was recently spruced up, several new boutique hotels have opened in renovated, 100-year-old buildings, and a few art galleries have popped up in anticipation of the increased traffic. “Mostly though people still just come here to surf and relax,” Stewart says.

She suggests a trip to Playa Los Cerritos, 10 minutes down a sandy track from the highway. When I arrive, 30 or so cars are parked beside a thatch-roof bar, with a dozen white umbrellas facing the sea. I take my place under a free umbrella among the crowd of mostly Mexican families, and a waiter is soon plying me with margaritas, icy bottles of Sol beer and totopos and guacamole. He keeps up a steady flow of refrescos as I read, nap and listen to the thrum of the sea, and before I know it evening has come.

Back in town, the trio of gauchos on the plaza hasn’t moved. I take their cue and settle in on the covered, street-front arcade to watch life go by. Stewart tells me that if I’d come a month ago, I could have watched whales steaming past town from shore, but they’ve already moved north for the summer.

A stooped old man leads a donkey down the opposite side of the road by a frayed rope. Then a procession of churchgoers singing hymns in Spanish tread slowly the other direction toward the church. It’s nothing but everyday life here in Baja, but to me it’s both exotic and deeply quieting.

“Cabo is about the party. La Paz is about the water,” Stewart says.

“We’re just a quiet little town with history and a sense of place.” This laidback vibe is exactly why Todos Santos is seeing an increase of both development and visitors. And the sublime mix of vast desert and sea helps, too. It’s the same trifecta—sand, sea, culture—that has always drawn people to Baja, long before, and perhaps in spite of, the development of Cabo. On the dark desert night’s drive back, I roll down the window to get the cool Pacific wind in my hair. Cabo San Lucas might be only an hour down the road, but it feels decades away.

The next day, I drive the other direction up the highway to San Jose del Cabo. And I’m glad I do. If Cabo San Lucas is the Disneyland of Baja, San José del Cabo is Santa Barbara, with a prim little downtown, endearing shops that don’t revolve around T-shirts or gaudy ceramics, and a modicum of self-respect. Even the local tequila shop, Los Barilles de Cuervo, forgoes the overbearing eat-the-worm bravado and pours up tequila tastings from its 260 varieties.


Midmorning, I walk down quiet avenues admiring pink bougainvillea that climb up whitewashed Spanish revival façades and stop to pet the occasional cat—even the strays here feel approachable. I like to think that it’s just this charming, small-town atmosphere that brings so many foreigners to Baja, both as travelers and expatriates.

I start to notice galleries all around, full of paintings that make you stop and look, such as the mod, mixed-media piece at the O Gallery that depicts, among other things, an anthropomorphic Easter Bunny on a crucifix. It’s weighty stuff, especially in a country as Catholic as Mexico, and I can’t resist going inside. The owner, a stubbly, ponytailed Parisian transplant from Los Angeles who goes only by François, describes a nascent art scene in San José del Cabo. “We still get the tourists coming here looking for cheap ashtrays, but there are more and more proper buyers,” he says. “Most of Baja is just stunning physically. The desert next to the sea … it’s like another planet.”

In that sense San José is still catching up. With the art and the investments in the place, it’s becoming beautiful. He invites me back in two days for the monthly Thursday-night art walk, promising cocktails, good conversation, and a handful of openings.

Around the corner, artist Frank Arnold’s airy home is part of his gallery, and it’s not until I’m leaning across a bed staring at a dark interpretation of a bull that it occurs to me that I might be intruding. Then Arnold’s assistant, a short little Mexican fellow who speaks so fast I never catch his name no matter how many times I ask, appears from around a corner and assures me that I’m welcome to traipse all over the home and admire the artwork. Arnold has stepped out, though a palette sits waiting on a side table and the canvas he’s painting is still wet. His assistant introduces me instead to his Bichon Frisé poodle named Picasso, and encourages me to sample from any of the decanters of tequila (Granada, almond, and regular) around the studio. When I try to beg off because of the early hour, he acts almost wounded. “It is past 11 o’clock,” he says.

In the end, what I appreciate most about San José isn’t the friendly reception or the significant artwork—though both are a pleasure. What’s nice is coming across something unexpected. For me, travel is about experiencing things I couldn’t otherwise at home: sipping fine liquor in the morning, listening to François’ story of driving a moving truck down the Baja peninsula and simply knowing that Los Cabos isn’t only about spring break hedonism and tropical escape. You can find something true here if you’re willing to scratch around for it.

After my tour of town, I stop at a taco shop called Rossy’s and gorge on fresh tortillas stuffed with smoked marlin, tempura fried fish, and marinated octopus. The seafood is so fresh I go back for a second serving. I also order an Ojo Rojo, the classic Mexican cocktail I’ve always wanted to try that blends Tecate and Clamato, that strange-sounding mix of tomato and clam juices. When it arrives, I’m as expectant as a serious buyer waiting for a new piece from my favorite painter. I taste it, and I almost spit it out.

Authentic, it turns out, isn’t always a good thing.

The only thing left is to experience Cabo as most visitors do: From the comfort of an all-inclusive resort. And it’s easy at Esperanza, where a concierge caters to everything.

When I mention that I’d like to go kayaking, Williams, the Desination Concierge, selects a nearby trip and has a guide waiting for me at 9 o’clock the next morning. We put in at a limestone-protected cove 10 minutes east of the resort, and though I imagine that waters this close to town will be turbid and denuded of any marine life, I see fish flash like sun-catching prisms below my hull as soon as we push off.

At Bahia Santa Maria, another calm bay, the corals are vibrant shades of blue and green, and schools of striped grunt flicker in the morning sun. I follow a pair of bumphead parrotfish as big as dorm-room refrigerators and try to catch up with a sea turtle, which easily fins away. “Jacques Cousteau didn’t call the Sea of Cortez ‘the world’s aquarium’ for nothing,” the guide says. It’s a line he must use often.

After a few hours on the water, I’m ready for lunch, and Williams encourages me to try the resort’s beach club. I’m convinced I’ll get a better meal if I drive back to San José and seek out a local joint, but the sun has made me lazy. So I order lunch at the resort club and settle into a fluffy, bleach-white towel under a thatched palapa. And if I’m honest, the grilled fish and I wouldn’t trade my meal at Rossy’s—nor the tequila with Picasso the poodle or my classic rock desert sojourn to Todos Santos. But neither would I give up a single bite of these luscious Esperanza tacos, not even if my wife begged. Baja is a place of sharp contrasts—the craggy, little-explored desert peaks of the Sierra de la Laguna Mountains tumbling straight into crystalline seas—and no trip here would be complete without the push and pull of these natural and man made forces.

After picking over the taco plate for every last morsel, I order a margarita. And as I’m lingering on the sun-splashed, cloudy-brain edge of a nap, I’ll be damned if I don’t see three whales breaching a few hundred meters out at sea. I consider rushing back to the villa to get my binoculars. Instead, I just watch them steam away to the south until I can’t keep my eyes open any longer and drift asleep.