Inside the Most Iconic Midcentury Modern Homes
Robert Imber slows his silver Honda Odyssey to a stop in front of a one-story white slump stone wall perched in the foothills of Palm Springs. This, he says to me and two other passengers, is a classic example of midcentury modern architecture—think Mad Men style. “This is minimalism at its finest,” Imber says. “It’s all about symmetry and balance. Constraint.” Imber, 65, is the city’s premiere architectural aficionado. He’s been hosting this three-hour, 35-mile minivan tour since 2001. His enthusiasm is captivating. I just didn’t realize there’d be so many walls involved.
Not long after seeing the white wall, Imber will stop the van in front of a similar brown wall. It’s the front of a home that I’ll admit, I find less than inspiring. A large front lawn, some hedges and palm trees soften the bricks up a bit, but it’s a plain brown wall nonetheless—or so it seems. With the help of iPad photos and the gusto of a magician performing sleight of hand, Imber reveals the walls are not in fact just walls; they are an expertly planned architectural element concealing two of the world’s most exquisite midcentury modern homes.
“The no windows in the front is a privacy thing—it’s a celebrity home,” Imber says. “In addition, it’s a statement. It’s the angularity of it; it’s the situation. It’s about the allure, the sense of arrival and expectation, and [he pauses] the drama. And, of course, when you get through the doors, it’s an endlessly large glass house!”
This house in particular belongs to one Leonardo DiCaprio, who, much to Imber’s delight, has restored that brown wall with adobe bricks matching the originals used in 1964, when the house was built for Dinah Shore. The white-walled home? That was Max Palevsky’s, the late billionaire tech pioneer. It still houses what’s left of his storied art collection.
If you want a peek behind those private, dramatic walls—a taste of the well-preserved desert lifestyle that has lured Hollywood stars and dignitaries for more than half a century— you could park in the driveway, ring the front doorbell and hope for the best. (“Private homes, public streets,” Imber says. “I can count on one hand the number of gated communities in Palm Springs.”) Or you can come back when the owners of midcentury gems like these open their doors to the public—and double- decker tour buses roll in for a better vantage point—during Palm Springs Modernism Week.
Palm Springs Modernism Week
The event had humble beginnings 15 years ago as a furniture sale. Since then, it’s exploded into an 11-day annual celebration of all things midcentury modern, now attracting more than 60,000 attendees from all over the world. The double-decker bus tour is a must, but that’s just one of more than 180 official events. There are also lectures, retro cocktail parties (costumes highly encouraged), antique furniture and car sales—even a Kodachrome slide-assisted humorist—all celebrating the designs of the mid-’40s to the late ’60s. And then there are the home tours.
Epic home tours, including a look at Frank Sinatra’s infamous Twin Palms estate (complete with original twin palm trees), and, when President Obama isn’t staying there as he did in 2013 and 2014, the Sunnylands Estate in nearby Rancho Mirage (its pink roof matches the color of the sunset on the nearby foothills).
“It’s people who are having a good time and love to revel in all of the classic design,” says Daniel Salzman, a Manhattan Beach, Calif.-based green home builder and Modernism Week devotee of the past six years. “Take some of these iconic figures, the designers, builders and architects, the landscape and the Hollywood lore of it all, and it makes for some pretty awesome storytelling.”
The tales of silver screen stars and the blooming of Palm Springs’ iconic architecture are, in fact, intertwined. “Some of the big stars—and there were hundreds of them, some big names— they had a 100-mile clause in their contract; they weren’t to be more than about 100 miles from Hollywood,” Imber says. “So in case Mr. Mayer need them for a lunch or something they wouldn’t be off in Africa on a safari. So they came here just to party and hang out.” (Some celebrities who’ve owned houses in Palm Springs: Bette Davis, Gene Autry, Sammy Davis, Jr., Elvis Presley, Howard Hughes, Bob Hope, Liberace and Frank Sinatra.)
Midcentury modern designs were going up all over the country, Imber says, “but Palm Springs was such a moneyed and social place that it was particularly abundant.” Architects who were drawn to Palm Springs for its dramatic landscape—10,833-foot Mount San Jacinto looms in the background of the Sonoran desert— were given the financial freedom to experiment.
Bob Hope’s John Lautner-designed estate is perhaps one of the best examples of star money creating something spectacular. The hillside 23,366-square-foot manse was designed to resemble a volcano, though to many it looks more like a spaceship or a giant mushroom. “The dome sheath in copper was painted over because it was blinding the airline pilots,” Imber says.
Architects not working on star homes found the plentiful and cheap desert land offered them creative freedom as well. “The early modernists are the original green builders,” Salzman says. “The topography and weather necessitated a totally different approach to home building.” The 15 or so architects now called the “desert modernists” championed the idea of incorporating the local landscape and bringing the outside in, whether by designing homes around trees and boulders, or crafting disappearing walls for unobstructed views. They also promoted energy efficiency through proper positioning of windows, walls and brise-soleils.
Stunning examples of these concepts abound, both private and civic. Architect Albert Frey is the mastermind behind about 200 Palm Springs buildings, including City Hall and Frey House II. Frey fashioned his 1,100-square-foot personal home around a hillside boulder in the mid- ’60s. “He left it to the art museum with the stipulation that people live there from time to time,” Imber says. As a sometimes residence, it’s rarely open to the public—except during Modernism Week, when Frey II becomes a tour highlight. As does Vista Las Palmas, an entire neighborhood filled with butterfly roofs, breezeways and backyard pools—all still largely intact thanks, in part, to a period during the ’80s and ’90s when Palm Springs fell out of favor with elite seasonal residents.
“The McMansion is the enemy of midcentury architecture,” says Lisa Vossler Smith, Modernism Week’s executive director. People seeking larger, more opulent homes in those decades began building in less developed Coachella Valley cities. But being unpopular for a while turned out to be a blessing in disguise, as it left thousands of Palm Springs’ midcentury modern buildings alone. The city is now home to the world’s highest concentration of midcentury modern architecture, a veritable treasure trove rediscovered—and restored—over the past decade.
“People have been living the midcentury modern lifestyle for a long time,” Salzman says; “clean lines never really go out of style.” But since Mad Men, AMC’s show set in the 1960s advertising world, came out in 2007, “it’s just pervasive.” Furniture store Design Within Reach began reissuing classic modern designs, like the famous Eames chair, making the look more attainable for the masses, while baby boomer nostalgia, Imber says, also played a role in modernism’s resurgence.
As a testament to the style’s revival, other cities, including Tucson and Detroit, now host modernism weeks. But ultimately it’s the “extreme terrain, natural light and resort lifestyle,” Vossler Smith says, that continue to make Palm Springs the premiere destination for modern design, inspiring architects, builders, decorators and anyone with an eye for style. Or a Zillow obsession. The laid-back attitude, Miami-based collectible designer Lina Hargrett adds, is another big draw. “The beauty of Palm Springs is that it’s so chill,” she says, after visiting for the first time during the 2015 Modernism Week.
While the week is certainly an open, fun celebration for all ages, it’s not all parties and tours and costumes and hanging out at base CAMP (Community and Meeting Place), the hub of all daily activities. It’s also an opportunity to give back to the city and the people working to preserve its unique features. Though there are more than 20 free events, the average activity costs $25. Revenue from 2015 tour ticket sales alone “generated more than $463,000 for the neighborhood organizations and HOAs to fund improvements such as landscaping, new signage and common area restoration,” Vossler Smith says. The non- profit organization also awards scholarships to high school graduates going on to study architecture and design.
There’s just nothing quite like Palm Springs, Imber says, from its friendly locals to the dramatic landscape to, of course, the special party-slash-architectural education that is Modernism Week. “Everywhere you go is something quite amazing,” he says. “Quirky, one-of-a-kind and amazing.”